FRST/SHIFT builds creative growth systems for hospitality, lifestyle, entertainment, and founder built brands. Strategy, content, paid media, and creative execution that turn attention into revenue.
Trusted across campaigns, production, launches, and brand growth
/ What we do
Most agencies sell deliverables. We build commercial systems across brand, growth, and content. One roof, run by operators who have sat in your seat.
Scope a projectIdentity, campaigns, and creative direction that earn premium positioning.
Identity systems, launch assets, campaign films, packaging, and visual direction built to make a brand impossible to ignore on shelf, on screen, and in the room.
Paid, search, and lifecycle engineered around contribution margin.
Performance media on Meta, TikTok, Google, and CTV, paired with funnel design, AI search visibility, lifecycle, and CRO. Built to compound, not to spike.
An always on content engine that turns attention into pipeline.
Content strategy, scripting, short form production, publishing, creator programs, and community. Operator grade execution that ships every week, on brand.
/ Selected work
Four recent activations that show how we operate across brand, growth, and culture.
From zero presence to national footprint in one quarter.
A regional drop that set the tone for the city.
One release, packaged to travel across every platform.
A club identity turned into a film people share.
/ Why FRST/SHIFT
A short list of reasons serious operators trust us with brand, growth, and content in the same room.
Every frame is engineered to drive a result. We make work that looks premium and moves the number that matters.
Senior operators run every account. No layers, no junior handoffs, no decks designed to protect a retainer.
Strategy, content, paid, and distribution under one roof. Faster decisions, sharper output, fewer agencies to manage.
We take on a small number of partners each quarter. The work, the response time, and the standard reflect that.
/ By the numbers
Every activation feeds the next. Live audiences, real rooms, and earned moments give us the signal to make the next campaign hit harder, faster, with more soul.
Internal averages across recent engagements
Platform partnerships
Methodology · Measured against client baselines, audited quarterly
Certified to run media and commerce programs on the platforms our clients sell on.
/ Let's build
Tell us where you are, where you want to go, and what is in the way. We respond within one business day with a plan that is worth your inbox.
/ The FRST/SHIFT engine
Done for you
growth, every month.
An operating system for always on content. Four stages, run every month, owned end to end. You stay in your business. We run the engine.
Distribution
Research
We map the top creators, formats, and posts in your category. Strategy is built on patterns that already convert, not guesswork.
Output
Category map · Creator audit · Format library
Script
A full month of short form scripts engineered for hook, retention, and a real reason to follow.
Output
30 scripts · Hook bank · Retention beats
Produce & Edit
You film. We cut, caption, sound design, and package every frame for the algorithm and for the brand.
Output
Edits · Captions · Sound · Cover art
Publish & Optimize
We schedule and ship across Instagram, TikTok, YouTube, Facebook, and LinkedIn, then double down on what is winning.
Output
Calendar · Cross post · Weekly read out